By Ben Kinsey
|Image courtesy wikimedia|
In my previous blog, I detailed all the ways in which online reviews and ratings can make or break a business. This week I’d like to delve into the other dangers that lurk just below the surface of your digital domain. Specifically, I’d like you to take a hard look at the part of your business that resides in Cyberspace. You know, your website, landing pages, blog, in-house server and social sites. The problem with many business owners is that they don’t have a handle on just how vulnerable their digital assets are. While most business owners would never think of heading home after the day is done without first locking their office, many leave their digital domain woefully ill-equipped to deal with hackers, industrial espionage or disgruntled employees. As I pointed out in my last blog, if you don’t police and secure your digital assets, it’s quite possible that some fine day you may arrive at the office to find your business in serious financial straits.