By Ben Kinsey
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| Image courtesy wikimedia |
In my previous blog, I detailed all the ways in which online
reviews and ratings can make or break a business. This week I’d like to delve into the other
dangers that lurk just below the surface of your digital domain. Specifically, I’d like you to take a hard
look at the part of your business that resides in Cyberspace. You know, your website, landing pages, blog, in-house
server and social sites. The problem
with many business owners is that they don’t have a handle on just how
vulnerable their digital assets are.
While most business owners would never think of heading home after the
day is done without first locking their office, many leave their digital domain
woefully ill-equipped to deal with hackers, industrial espionage or disgruntled
employees. As I pointed out in my last
blog, if you don’t police and secure your digital assets, it’s quite possible
that some fine day you may arrive at the office to find your business in
serious financial straits.
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